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There are not many things that will get me out of the house and into the cold but when I heard the Bearded Bakers of the infamous Knafeh Bakery were coming to my neck of the woods it was hat, scarf, gloves and Knafeh here I come.
Knafeh comes second to the entertainment
They parked the container at the amphitheatre in Bondi Pavillion which is rather fitting considering the 'show' these guys put on during service.
“it is not POSSIBLE to manufacture TALENT......you HAVE to recruit it IN THE first PLACE” - Baker
I cannot tell you how eager I was to finally try one of these traditional Middle Eastern desserts. I have tasted a few in my time what with being married to my Lebanese husband (my very own bearded baker) so I knew I was in for something special.
We arrived dead on 3pm as the truck doors swung open, the music blasted, Ameer positioned the roving mic atop his head and a steady stream of happy and intrigued passers by began to place their orders. Let the show begin.
Made with love and beards
They really do go out of their way to make each and every customer feel special. Calling out nicknames to those who's order is ready and giving a shout out to familiar faces. And even taking the time to say goodbye to people as they left the pavilion feeling full and satisfied.
The pot of gold at the end of the rainbow
Sitting on the steps of the amphitheatre with Knafeh in hand, my shivers of cold suddenly turned into shivers of utter joy and uncontrollable excitement. Spooning out my first mouthful and immediately I could see the creamy texture and crunchy top of this perfectly packaged delight. The knafeh slid down my throat, warm and smooth with a hint of rosewater. Not too sweet, it hit just the spot. Made traditionally of semolina, cheese and milk these strangely savoury ingredients are transformed into a terribly moreish dessert, finished off with a small sprinkling of pistachio. And as if this wasn't enough, accompanied by a Moroccan tea of mint and cinnamon (who'd have thought) it was the perfect winter warmer.
Dancing and Knafeh go hand in hand
After discovering they would be settling in Bondi for the next 2 weeks I didn't know if this was a blessing or a curse. Either way I will definitely be making a few more trips with a few more friends in tow.
“grow a BEARD, become a BAKER”
The concept behind this food truck is quite exceptional. Their entire following and publicity has all been generated through the power of social media. With an incredible product and 33 thousand followers on Instagram one tiny post of their whereabouts can attract thousands of hungry people to be fed and entertained. And of course through this comes word of mouth, which is exactly how I found out about the Bearded Bakers and then went on to tell all my friends who subsequently all came to try the Knafeh for themselves.
Unfortunately Model Appetite was not up and running in time for me to post while they were in Bondi but if you follow them on Instagram @knafehbakery you can keep a close eye on their movements around Sydney.
And if this is not enough Bearded Baker action for you, check them out in months issue of The Journal Mag, a perfect combination of food, fashion and facial hair.
The Bearded Bakers spread the word of Knafeh using the power of social media
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